Can you watch NOW TV on the Firestick?

Charlotte Whyatt • 11 Feb 2022 Guides

Amazon's range of streaming sticks offers a variety of apps, but can you watch NOW TV?

NOW TV, which rebranded to NOW in 2021, is a streaming service from Sky which boasts a huge variety of unmissable content. Choose from acclaimed US series, blockbuster films, thought-provoking documentaries, the latest Sky originals and a whole lot more. 

Its app is now available on a number of devices including smart TVs, games consoles, tablets and smartphones, but can I get NOW TV on the Amazon Firestick? Read on to find out. 

Can you get NOW TV on the Firestick?

The NOW app can now be downloaded for free onto the Amazon Firestick. It first became available back in December 2020 after Amazon and Sky reached an agreement. 

How to download NOW TV on the Firestick

Downloading NOW onto your Firestick is incredibly simple. From the homepage, select Find then Search, type in NOW and choose it from the options available. 

Alternatively, you can hold down the voice button on the top of your Firestick remote and ask Alexa to search for the NOW app. You’ll need to have the NOW app installed on your Firestick before you can use voice search to bring up content from it. 

How to watch NOW TV on the Firestick

NOW has four different Memberships available, Entertainment, Cinema, Sports and Hayu, which you purchase in order to access the corresponding content. All of these are available on a rolling monthly contract which you’re free to cancel at any time. 

You can’t purchase these Memberships through the NOW app. Instead, you’ll need to head to the NOW website in a separate web browser. 

Once you’ve got your chosen Memberships open up the NOW app and sign in. You’ll see a variety of content on the NOW homepage but will only be able to stream what’s available under your Memberships. 

Can I watch NOW TV in HD on my Firestick?

To stream NOW in Full HD 1080p you’ll need to purchase the NOW Boost. This is even if you’ve got a Firestick which normally supports HD viewing.  

Costing an additional £5 a month, the NOW boost also gives you access to:

• Ad-free streaming across all on-demand content
• All Sky Sports channels at 50 frames per second
• Dolby Digital 5.1 sound for your speaker systems
• The ability to stream on 3 devices simultaneously

Is the NOW TV app compatible with my Firestick?

The NOW app is available to download onto the following Amazon devices: 

• Fire TV Stick Lite - 1st Gen (2020)
• Fire TV Stick - 3rd Gen (2020)
• Fire TV Stick - 2nd Gen (2016-2019)
• Fire TV Stick - Basic Edition (2017)
• Fire TV Stick 4K - 1st Gen (2018)

What can I watch on NOW TV?

After learning how to get the NOW TV app on the Firestick, one of the next most important questions is what can I watch on NOW TV?

NOW Entertainment Membership 

The NOW Entertainment Membership allows you to watch all of the best Sky content without purchasing one of its TV deals. You’ll get 14 live channels including Sky Max, Sky Comedy, Sky Crime, Comedy Central, MTV and Sky Atlantic.  

Thanks to the broadcaster’s deal with HBO and Showtime, Sky Atlantic exclusively shows many of the latest acclaimed series from the US like Euphoria, Yellowjackets, And Just Like That…, Succession and Dexter: New Blood.

You stream all of these on-demand too along with plenty of acclaimed British shows and Sky originals including Landscapers, A Discovery of Witches, Brassic, Bloods, Code 404 and Breeders. 

Customers will also be able to enjoy what used to come with the now-defunct Kids Membership. That’s 6 channels including Cartoon Network, Nickelodeon, Nick Jr. and Boomerang along with thousands of episodes of popular children’s TV shows on-demand. 

NOW Sky Sports Membership 

With the NOW Sky Sports Membership you’ll receive all 11 Sky Sports channels including Sky Sports Premier League, Sky Sports Cricket and Sky Sports F1 plus over 1,000 hours of documentaries and highlights on-demand. 

If there’s one specific match or event you’d like to watch, you can purchase a Sky Sports Day Membership instead. This gives you access to all of the above for 24 hours which begins when you start watching. 

NOW Sky Cinema Membership 

Those who purchase the NOW Cinema Membership will get the 11 live Sky Cinema channels and over 1,000 films to stream on-demand whenever you like. 

These encompass many genres from Sky originals, new blockbuster releases and family-friendly animation to spine-tingling horror, side-splitting comedies and explosive action. 

Hayu Membership

The Hayu Membership nets you over 8,000 on-demand episodes of your favourite US reality shows. This includes every episode of Keeping Up With the Kardashians, all iterations of the Real Housewives franchise along with hit series like Below Deck, The Bachelor and Paris in Love. 

How much does a Firestick cost?

How much you’ll pay for your Firestick all depends on which model you go for. They range from just under £30 for the Fire TV Stick Lite to the Fire TV Stick 4K Max which will generally set you back around £50 to £55. 

While all of the Firesticks allow you to stream content from apps like Netflix, Amazon Prime and of course NOW, what you’re paying extra for are features such as 4K viewing, HDR, Dolby Atmos sound and built-in support for the Alexa voice assistant. 

How much does NOW TV cost?

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